When it comes to developing a brand, having a distinct style is necessary to make everything advertised under that brand name cohesive. While having a certain logo and set of fonts can really help with this, nothing is more important than the color palette that you use.

In this post, I cover how to format an excel document for data merging multiple images, how to import image directories from a folder into excel, and the fundamentals of data merge for those who’ve never worked with it before.

Whether you’re designing a logo, creating fliers for an event, or creating an infographic to post on your website, typography plays an important role. If you’re trying to achieve a professional look for what you make, your usage of typography can make or break that goal more easily than anything else. Here I’ll go over all of what you need to know when picking the perfect fonts for your project, as well as provide a few recommendations of fonts that I know work well together.

One of the easiest ways to promote your business offline is sharing a business with those you meet who express interest in what you do. If you want to be taken seriously however, it’s necessary to have a professional looking business card that reflects your brand’s tone and aesthetic.

As a freelance artist or a small business, the adobe creative suite often is not cost effective, but it may still be necessary to design logos or modify graphics for your work. Here I talk about a good free alternative to Adobe’s vector software.

Vector images are essentially composed of a bunch of parabolas and mathematical equations that tell the computer where lines and shapes go as opposed to what color each pixel of an image should be.

Communication design is about speaking through visuals, and telling the viewer as much of what they want to know as possible before they have had time to read a single word.