Packaging Designs by Wyatt Goodell

This design for their sparkling water line known as Skagua was what we refered to as the "status quo" approach which involved keeping the designs close in line with Ska's beer line which leans heavily into a comic book aesthetic.

This is the status quo approach to Ska's hard seltzer. As a disclaimer, this design is based on Ska's existing hard seltzer design, though the alterations are fairly heavy.

These sparkling water cans were designed under the "Ska+" approach which aimed to focus more on experiences surrounding the product, as well as less represented elements of Ska's current branding. The character depicted is one who appears frequently is Ska's branding.

These are the hard seltzers under the Ska+ branding direction. These aim to lean more heavily into the musical side of Ska's branding by having characters from Ska's beer line playing instruments associated with the music genre known as Ska.

These were prototype cans that were never pitched as they didn't align with the brand directions that were backed by our research. The far right can shown here is the original sparkling water can that Ska developed before my team came onboard.

This is an additional set of unpitched cans designed with the intent of allowing Ska to sell off the product line in the future.