Wyatt Goodell standing in the woods with a leather jacket on.

Wyatt Goodell is a graphic designer from Colorado with a background in advertising design, logo design and illustration.

When you start your own business, it’s often done solely out of a passion for the craft. With this comes a level of authenticity that is so often lost as hobbies become professions and passions become a primary source of income. However, I often meet people afraid of monetizing their hobbies for fear of losing that spark of passion that makes it so rewarding for them in first place. I want to help you pursue what you love without the fear of losing the passion you have for what you do. Marketing doesn’t have to be superficial or inauthentic, and graphic design doesn’t have to be stiff and rigid. It’s possible to reach more people with your work by being true to yourself and what you do.

I want to take what characterizes your brand —the things that make you unique, your principles, your goals— and help you share that with the people you want to reach. Marketing yourself in this way not only maintains the personality and soul you put into what you do, but also helps people genuinely connect with you and your work.